This is an obvious question, but you can’t measure the success of something if you don’t know what success looks like! If you missed the last instalment, you can catch up on part one here.
I know how to translate your brand into a visual story that will bring your brand to life because I have a unique skillset for a personal branding photographer – I have a degree in Psychology and had a highly successful previous career in sales and marketing. Yup, that’s weird for a personal branding photographer but really awesome for you! I can combine that knowledge with my skill and experience with posing into carefully created images that will ‘speak’ to your clients using the universal tool of body language.
It is an art form. We understand how powerful subliminal messaging can be. We know how a picture speaks 1000 words and we know that browsers typically spend less than 20 seconds on your website before moving on. No pressure on your branding images then!
I think the job of your personal branding photographer is to help increase your enquiries. It’s then down to you to convert them. Would you agree?
Why else would you be investing hard earned money and even more valuable time into the process? For pretty pictures? You can do that on your own time, with your family! This needs to be a business decision and your personal branding images form the cornerstone of your marketing strategy. It’s an investment that needs to reap rewards. Common benefits that all have a positive affect on your business are:
So they really are more than pretty pictures, if you choose the right tool (in this case person) for the job. That may or may not be me, but if you’d like to have a chat, I’m always happy to see if I can help.
If you’d like to read more about how to interview anyone for the job of bringing your brand to life, I’ve shared some of my thoughts in how to test your personal branding photographer which may help.