Why is personal brand photography important?
PERSONAL BRANDING PHOTOGRAPHY ALLOWS YOU TO CONNECT - TO SHOW WHO YOU TRULY ARE, SO YOUR CLIENTS CAN CONNECT WITH YOU.
Have you noticed the amount of behind the scenes selfies I share on my stories?
SHOWING my ideal clients that I’m working with people just like them. Whilst having fun (and it really is always fun!).
Naturally, those snaps are appalling quality and not representative of my work, but it’s passable as they’re woven through examples of my ‘product’. Ideally, I’d have a “me” coming out on every shoot so they look as good as my clients’ images, but clearly, that’s not practical!
Despite the quality, it allows my audience, who are often apprehensive about being photographed to see others, like them, doing so and enjoying it. Then they see the finished results and read the testimonials and suddenly, they’re booking an enquiry call.
PERSONAL BRANDING PHOTOGRAPHY ALLOWS YOU TO COMMUNICATE WITHOUT WORDS
It’s not about showing off or pretending to be something you’re not.
It’s about turning your marketing messages into easily digestible marketing visuals so your ideal clients can SEE how working with you looks.
So they can visualise themselves doing the same. By seeing themselves reflected back at them, you’re taking a step towards breaking through the barriers that have been preventing them from contacting you.
PERSONAL BRANDING IS JUST THAT - PERSONAL
Therefore Personal branding photography is about resonating, connecting and reassuring your audience that they’re in safe hands.
That they’ve found the right person for them.
To achieve that we need to show up. As ourselves. In a way that’s relevant.
The lack of confidence many of us feel about standing out evaporates when we see ourselves through the eye of a talented personal branding photographer. Someone who can translate our marketing messages into visuals that will speak directly to our target clients.
Seeing ourselves that way gives us a confidence boost when we need it most AND a reason to show up - we have something awesome to share. That something also happens to be custom designed to serve our marketing plan and business goals. Ahhhh, it all starts coming together. Add consistency and momentum and you’re on a roll!
If you’d like help attracting your dream clients you can schedule a free 20-minute enquiry call where you can get to know me and whether I’m the right fit for you.
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